The Palm Beach Pops Receives Prestigious Bernays Award for Best Crisis Communications From the Gold Coast PR Council
(Palm Beach Gardens, FL – February 9, 2015) Charlotte Laurent-Ottomane, Executive Director of The Palm Beach Pops, today announced that South Florida’s most loved pops orchestra has received the prestigious Bernays Award for Best Crisis Communications from the Gold Coast PR Council, the largest independent organization of public relations and marketing professionals in Palm Beach, Broward and Martin Counties. The award was presented at GCPRC’s 11th annual Bernays Awards luncheon on January 30.
The award was presented by Lisa DeLaRionda, from Palm Beach County Public Affairs, who explained why the Palm Beach Pops was awarded GCPRC’s first Bernays Award in this category.
When Maestro Bob Lappin, the Founder and longtime Music Director/Conductor of The Palm Beach Pops, passed away suddenly, the future of the Palm Beach Pops was in doubt. To convince longtime supporters that it was determined to survive, the Pops launched a three-part program:
+ Rebuild the organization – and let the public know about it.
+ Continue the in-school education program – and let the public know about it.
+ Launch a new season in 2014, and let the public know about it.
“Under the direction of President Jon Lappin and new Executive Director Charlotte Laurent-Ottomane, the Palm Beach Pops achieved all three goals – and through an aggressive and effective PR and Marketing campaign, they let the public know about it,” said Ms. DeLaRionda.
In accepting the beautiful glass trophy, Ms. Laurent-Ottomane paid credit to “the orchestra’s many talented musicians, loyal fans and patrons, and dedicated staff members and service providers. With their guidance and support, the organization was able to effectively communicate with its constituency and to formulate strategies for the future.”
She also encouraged the 80+ PR pros in the audience to attend the final Palm Beach Pops concert this season:
One Singular Sensation:
A Tribute to the Music of Marvin Hamlisch
Featuring Donna McKechnie, Jodi Benson, and Doug LaBrecque
Saturday, March 7, 2015 at 7:30 p.m.
Boca Raton Community Church
Sunday, March 8, 2015 at 7:30 p.m.
Kravis Center for the Performing Arts
How to Purchase Tickets to The Palm Beach Pops:
For performances at the Boca Raton Community Church call the Palm Beach Pops Box Office at 561.832.7677
For performances at the Kravis Center, call 561.832.7469.
About The Palm Beach Pops:
Founded in 1991 by the late Music Director and Conductor Bob Lappin, The Palm Beach Pops quickly distinguished itself as a world-class pops orchestra, dedicated to preserving the American Songbook. In addition to on-going concerts, The Palm Beach Pops is devoted to serving the children in its community by presenting quality music education programs. The Pops created the “Music & You” In-School Youth Education Program to expose students to new learning experiences and positive role models while developing creativity, providing tools for communication and enabling students to build a strong sense of self. The Palm Beach Pops is a non-profit organization, supported solely through the generosity of individual donations, institutional grants, and concert income. For more information, please visit www.palmbeachpops.org or call 561.832.7677.
Available for Interview:
Charlotte Laurent-Ottomane, Executive Director
The Palm Beach Pops
561.832.7677
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